Customers search for you on Google before they call. If they cannot find you, they call your competitor.
Today a Google search is the first step of every customer. Before calling you, they check who you are, what you offer and whether you look serious. A professional website gives you credibility, makes you findable and works for you 24 hours a day, even when you are not in the office.
What a good website needs
- Fast loading, also on the phone, where most visits happen today
- A clear picture of what you offer, where you are and how to reach you
- Your real work and references, not just words
- Easy updates, without depending on a developer
A site that brings work, not just exists
The difference between a site that exists and a site that brings customers is in the details: a contact form that works, a WhatsApp button, photos of real projects and texts written for the customer, not for yourself. If you serve customers abroad, the site should also speak their language and be optimised for Google in their country.
A website is not a cost, it is the place where new customers find you every day.
Source: Google Search Central · Photo: Unsplash